Archive for October, 2009

Too Big to Fail: Why The Big Banks Should Be Broken Up, But Why The White House and Congress Don’t Want To

And now there are five — five Wall Street behemoths, bigger than they were before the Great Meltdown, paying fatter salaries and bonuses to retain their so-called”talent,” and raking in huge profits. The biggest difference between now and last October is these biggies didn’t know then that they were too big to fail and the government would bail them out if they got into trouble. Now they do. And like a giant, gawking adolescent who’s just discovered he can crash the Lexus convertible his rich dad gave him and the next morning have a new one waiting in his driveway courtesy of a dad who can’t say no, the biggies will drive even faster now, taking even bigger risks.

What to do? Two ideas are floating around Washington, but only one is supported by the Treasury and the White House. Unfortunately, it’s the wrong one.

The right idea is to break up the giant banks. I don’t often agree with Alan Greenspan but he was right when he said last week that “[i]f they’re too big to fail, they’re too big.” Greenspan noted that the government broke up Standard Oil in 1911, and what happened? “The individual parts became more valuable than the whole. Maybe that’s what we need to do.” (Historic footnote: Had Greenspan not supported in 1999 Congress’s repeal of the Glass Stagall Act, which separated investment from commercial banking, we wouldn’t be in the soup we’re in to begin with.)

Former Fed Chair Paul Volcker, whose only problem is he’s much too tall, last week told the New York Times he’d like to see the restoration of the Glass-Steagall Act provisions that would separate the financial giants’ deposit-taking activities from their investment and trading businesses. If this separation went into effect, JPMorgan Chase would have to give up the trading operations acquired from Bear Stearns. Bank of America and Merrill Lynch would go back to being separate companies. And Goldman Sachs could no longer be a bank holding company.

But the Obama Administration doesn’t agree with either Greenspan or Volcker. While it says it doesn’t want another bank bailout, its solution to the “too big to fail” problem doesn’t go nearly far enough. In fact, it doesn’t really go anywhere. The Administration would wait until a giant bank was in danger of failing and then put it into a process akin to bankruptcy. The bank’s assets would be sold off to pay its creditors, and its shareholders would likely walk off with nothing. The Treasury would determine when such a “resolution” process was needed, and appoint a receiver, such as the FDIC, to wind down the bank’s operations.

There should be an orderly process for putting big failing banks out of business. But this isn’t nearly enough. By the time a truly big bank gets into trouble — one that poses a “systemic risk” to the entire economy — it’s too late. Other banks, competing like mad for the same talent and profits, will already have adopted many of the excessively-risky banks techniques. And the pending failure will already have rocked the entire financial sector.

Worse yet, the Administration’s plan gives the big failing bank an escape hatch: The receiver might decide that the bank doesn’t need to go out of business after all — that all it needs is some government money to tide it over until the crisis passes. So the Treasury would also have the authority to provide the bank with financial assistance in the form of loans or guarantees. In other words, back to bailout. (Historical footnote: Summers and Geithner, along with Bob Rubin, while at Treasury in 1999, joined Greenspan in urging Congress to repeal Glass-Steagall. The four of them — Greenspan, Summers, Rubin and Geithner also refused to regulate derivatives, and pushed Congress to stop the Commodity Futures Trading Corporation from doing so.)

Congress is cooking up a variation on the “resolution” idea that would give the Federal Deposit Insurance Corporation authority to trigger and handle the winding-down of big banks in trouble, without Treasury involvement, and without an escape hatch.

Needless to say, Wall Street favors the Administration’s approach — which is why the Administration chose it to begin with. If I were less charitable I’d say Geithner and Summers continue to bend over bankwards to make Wall Street happy, and in doing so continue to risk the credibility of the President, as well as the long-term financial stability of the system.

Wall Street could live with the slightly less delectable variation that Congress is coming up with. But Congress won’t go as far as to unleash the antitrust laws on the big banks or resurrect the Glass-Steagall Act. After all, the Street is a major benefactor of Congress and the Street’s lobbyists and lackeys are all over Capitol Hill.

The Street obviously detests the notion that its behemoths should be broken up. That’s why the idea isn’t even on the table. But it should be. No important public interest is served by allowing giant banks to grow too big to fail. Winding them down after they get into trouble is no answer. By then the damage will already have been done.

Whether it’s using the antitrust laws or enacting a new Glass-Steagall Act, the Wall Street giants should be split up — and soon.

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When Do I Need To Hire A Business Plan Consultant

Every new business owner knows that a business plan is critical – it is drilled into them by potential investors and every banking officer they meet. So why is something that is so important to the launch of a new venture so difficult to write? Good question! In this article I will try to address when you should go out and hire a business plan writer versus taking on the task yourself. First time entrepreneurs often cringe when sitting down to write their business plan. Some spend 6 months agonizing over each period and comma, and even worse others spend 6 months procrastinating and do nothing. So lets break it down and see where / when a business planning company should be brought in:

Who will read your business plan and why?

First you need to really understand the purpose of your business plan and who your audience (reader) will be. This is an important point as a business plan being written for a $100,000 loan is VERY different than a document needed for a $10 million round of venture capital! Since this article is focused on first-time small business owners, I will focus on preparing business plans raising less then $1 million in capital. For this “startup” or “seed” business plan 30-35 pages are perfect. You are not expected to deliver a thick book (and no one will read it anyway!). Once you have this down, you can honestly assess which sections you are qualified / comfortable writing and which may need consulting help.

Here is what you should write on your own

It is important for you to write a basic draft / outline of your business plan. Without this direction you are probably asking too much of your consultant. Once you have your thoughts organized on paper you can see what you are comfortable completing. Here are a few suggestions:

Executive Summary: Draft the opening of your business plan – then hire a pro to come in and re-write it. Your executive summary will be read first and first impressions are critical!

Marketing: You need to write your own definition of your target customer / audience. For the market research on industry growth and fancy charts go ahead and hire a consultant.

Competitive Analysis: You should put together the first draft of this section, as it is almost as important to understand your competitors, as it is your customers. If you find a consultant that is an expert in your field, then you can work together and add to your initial list.

The Dreaded Financials

This is the most difficult part of a startup business plan, as you are making projections and assumptions on products / services that you have not even produced or sold yet! If you are stuck on this section you can hire a business plan consultant to just assist you with completing your projections (income statement, cash flow, and balance sheet). Figuring out the cost of goods, delivery costs, and return rates can be simplified by breaking them down into a “light” spreadsheet. Next you need to understand your startup and operating costs – items like electricity, travel, phone expenses, etc. Again just organize these and your consultant can make all the fancy charts and graphs. Just make sure you understand all of the assumptions – for example if you are opening a retail business, you should not look towards your consultant to “guess” your rent – go out and meet with a realtor and come back with real data. If you work closely with your consultant, the financials are a great section to bring in professional help.

Managing Expectations

Now that you know a bit more about when to hire a business plan writer you also need to manage your expectations. You can’t expect a $1,000 business plan to have 20 pages of competitive analysis and a full-blown marketing strategy! If you carefully work through which sections of your business plan need outside help and then manage your consultant closely, your final document will be a success! My next two articles will focus on “How to Find / Hire a Business Plan Consultant” and more importantly “When to Fire your Business Plan Consultant!”

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Make Money On A Home Based Business

Have you ever thought about starting a home based business in order to make money? A lot of people have, but where do you start with this?

The questions about home based businesses and how they make money for you are unending. You need to take care to take the first step when you are thinking about doing this. Most people miss this completely and thus they end up losing all their money on a business that goes nowhere.

Making Money By Writing A Home Based Business Plan

All right, the business plan for a home-based business may not sound like making money but it works. Far from what you may believe, it is not that hard to write a business plan. This isn’t one you need to show off to anyone. You may not need it to show to the bank for funding.

What this business plan will do is describe what your ideal home-based business will look like and how it will make money for you. You can’t reach a goal if you don’t have it set in the first place.

Write out your ideas of what your future will be like. In the end, what do you want to do? To you want to work in your pajamas in the morning with kids watching TV and you sitting at the computer typing away? Do you want products that you make by hand for each customer? Do you want to stock up on wholesale products and sell retail?

The Next Step To Making Money With a Home Based Business

Your next step is to take the next step. That might sound redundant but look at your business plan. Your plan needs steps to get to where you want to be. Write out these steps, and then take the first one on the list.

Once you have the steps written down, it’s easier to get to where you want to go. Just follow the steps. Need help? Ask! Join a business forum and ask someone you trust to look it over. Read everything you can get your hands on about home businesses and how they work.

Taking That Dramatic First Step Toward Making Money with a Home Based Business

Once you have the plan, the steps and know what to do, what makes you resist? Perhaps you fear failure or maybe you even fear actually succeeding? Forget for a moment all about failure or anything else. Look at your first step. Concentrate on it.

What is it exactly? Think about how you would do it. Picture in your mind the first step and how exactly to go about it. Spend an entire day thinking about that first step and where you will do it and how it will be done.

Then, when you are ready, do that first step and don’t stop until it’s done. Whatever it is, once it is done; look at your accomplishment. Reward yourself with a treat for getting it accomplished. It was the first step to your goal; making money with your own home based business. You’ve earned it!

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Making A Living Online

is not a difficult process for someone with drive and determination. It involves developing a strategy and sticking to it. There are many options available for you to make a living online. These include promoting and selling your own product or promoting and selling someone else’s product as an affiliate.

Products

If you are creative enough, you can design and create a product that you can re-sell. This can be quite beneficial to you and is great way to make a living online. If you are planning on going this route, there are many things to consider. The product you choose to create yourself should really appeal to others and be able to be sold easily. You should offer a competitive price for it and know how much profit you will make on it. It is really important to have a good business.

Business Plan

If you have never done a business plan you may need to seek assistance. Free assistance may be availabe in your areas through your local Chamber of Commerce, Business Development Center or the Small Business Administration (SBA). You can
also find many books on this in your local library. Search online under ‘business plan software’ and you will find many software packages designed to walk you through the entire business planning process.

Affiliate Marketing

However, if you would like to sell someone else’s product, there are so many to choose from. Find a product in an area that you would like to promote and sell. But before you
commit to any product, it is a good idea to review the company’s product on how you will be paid and when. These are important things to know when you are trying to make
a living online.

Create A Website

If you are new to selling online, you will have to create a website. Creating a website can be an easy or stressful process depending on your knowledge of computers and computer software. Popular computer software for creating a website include Microsoft FrontPage and Dreamweaver. There is also specialty software you can get as well. If you are not familiar with these programs, or with creating a website, there are many companies you can hire to do this job for you. If find a company that can provide design and web hosting, this is a real bonus. Before signing up with any company, be certain to check out the company’s portfolio as well as inquire about “down time” Take the time to compare the many web hosting companies as many of them are not reliable and others are not suitable for online businesses.

Promote, Promote, and then Promote some more…

After you have chosen a product to sell and created a website, it is now time to promote this website. Promotion and marketing is key to you making money. Especially if you are just starting out, you should make every effort to promote and market your website whenever and to whomever you can. The more traffic you drive to it, the more money you’ll make!

There are many resources available online (many of them free) to help you promote your online business. Do research and find out which sites are really making money. Follow
the lead of the experts or gurus who have many products to explain online marketing step-by-step. It is best to spend some money and take the time to learn the ins and outs
of online selling at the outset of your business. You will be glad you did when the profits start rolling in.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Finance Your Small Business: So Much Money – So Little Time

$37.4 million funded from venture capital today. $86.4 million funded yesterday. $51.4 million funded the day before.

These numbers are not made up. They are actual numbers from actual reported venture capital funding. I get these notices emailed to me day after day, rain or shine.

I’m not personally looking for business financing – but the entrepreneurs who read my website are. These numbers are a constant reminder to me that companies – lots of companies – are getting funded every day.

And these numbers just reflect the reported venture capital funding. There is probably double that amount from angel investment and unreported fundings, and millions more from the $16 billion pool that SBA has this year.

All in all, it’s a lot of money. That’s a lot of companies and banks and groups and individuals actively investing in small business.

So how come you’re still looking for financing?

Perhaps you aren’t presenting your company effectively.

Or perhaps you haven’t located the right lender.

It’s also possible that your concept just isn’t very good, but I doubt that. The fact that you are reading this article means you are a serious entrepreneur, with a serious business.

So where do you go to find all these investors? Here are some starting points:

For standard business financing, talk with the local office of the Small Business Administration.

It’s a new agency, with new programs and services, and lots of money to lend. Although much of the focus of the SBA is on minority business enterprises, the SBA still has a lot to offer non-minority companies.

Also talk with your local banks. (That was plural “banks”, not “bank”.) Talking with a number of local bankers will rapidly bring into focus the wide ranging priorities of the various banks, and where your company fit in.

As for venture capital and angel investors, there are several options.

One option is to go to online sources. There are a number of online services, such as VFinance, that sell the names and addresses of possible investors. It’s not expensive, perhaps $2-5 per name. The idea is that once you get the list of 200 or 2,000 names in hand that you will contact each with a written executive summary or business plan, and then wait to hear from one of them. This is a very passive approach, roughly akin to throwing paint on the wall and hoping that something will stick.
If you are like most entrepreneurs, patience is not your strong suit, so sitting and waiting for a response is not quite your cup of tea.

Another option is to go to one of the many directories of venture capital firms. These directories typically include addresses, phone numbers and emails, along with the geographical areas of interest and the types of investment that each is seeking. Most businesses can narrow down their list of prospective investors to several hundred venture capital firms this way. And again you are faced with the prospect of sending out written material for each one, and waiting for a response.

A third option is to take a more proactive approach. Identify your best prospects yourself from a number of reliable sources. Get introductions where possible. Learn everything you can about your target investors, and then go after it. Typically a phone call is the first contact, not an anonymous executive summary. Knowing that you are calling your best prospects, you know too that they are open to hearing from you. You have names, you have investment histories, you have everything in hand to make a real connection with the target investors. Then go do it.

Getting your company financed is one of the hardest things you will ever do as an entrepreneur. It can be hugely frustrating, disappointing and genuinely discouraging. But lots of entrepreneurs do it. And so can you.

No one knows when this incredible window of opportunity will close Spruce up that business plan and go for it — now.

MaryAnn Shank
http://www.businessplanmaster.com
http://businessplanmaster.blogspot.com

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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The Secret To Network Marketing Online

Many affiliates online give up as quickly as they join any internet network marketing business. That is the real reason why most of the people who start internet mlm business ventures fail. This article talks about the importance of persistence and ways that you can exemplify this belief for your downline.

Persistent in belief
Some of the top online network marketing gurus if you listen to what they say, have this in them. The art of persuasion is partly founded in persistence. If you truly believe that you can achieve greater financial mastery online though your internet mlm business, your actions and even your words will translate such belief and affirmation. However if you waver in your thoughts, the power of your conviction will not be seen in the things that you do.

Persistence in time spent promoting
An internet mlm business like all sales and marketing business ventures requires time spent marketing and promoting online. Let no one try to seduce you into joining one million hits per day hit exchanges, because for the amount of time spent on them, why not spend some time learning more about Search Engine Optimization. Draw out an action plan after you finish your business plan and then work from there. Be persistence about your plan and do something everday or weekend to promote your business. Everything about sales is about promotion and network marketing online is no exception.

Persistence in money spent
You have to be a little persistent in spending money out of the pocket at the very first. Its funny how most people will know how to get a loan to build a regular business venture but bulk at spending money to build their online network marketing business. True there is the objection about trust and fly by night schemes but once you have established the validity of the business venture you are running, start planning and spend money according to a business plan and estimate how much you will be making monthly and try to hit those targets.

In conclusion, persistence and the hardworking ethic has been with us since the Protestant Reformation and the value of persistence in online network marketing cannot be understated as it is the foundation of any successful business endeavour be it offline or online.

About the author:

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Analyzing Customers In Your Business Plan

The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

The first step of the Customer Analysis is to define exactly which customers the company is serving. This requires specificity. It is not adequate to say the company is targeting small businesses, for example, because there are several million of these types of customers. Rather, the plan must identify precisely the customers it is serving, such as small businesses with 10 to 50 employees based in large metropolitan cities on the West Coast.

Once the plan has clearly identified and defined the company’s target customers, it is necessary to explain the demographics of these customers. Questions to be answered include: 1) how many potential customers fit the given definition? is this customer base growing or decreasing? 2) what is the average revenues/income of these customers? and 3) where are these customers geographically based?

After explaining customer demographics, the plan must detail the needs of these customers. Conveying customer needs could take the form of past actions (X% have purchased a similar product in the past), future projections (when interviewed, X% said that they would purchase product/service Y) and/or implications (because X% use a product/service which our product/service enhances/replaces, then X% need our product/service).

The business plan must also detail the drivers of customer decision-making. Sample questions to answer include: 1) Do customers find price to be more important than the quality of the product or service? and 2) are customers looking for the highest level of reliability, or will they have their own support and just seek a basic level of service?

There is one last critical step in the Customer Analysis — showing an understanding of the actual decision-making process. Examples of questions to be answered here include: 1) will the customer consult others in their organization/family before making a decision?, 2) will the customer seek multiple bids? and 3) will the product/service require significant operational changes (e.g., will the customer have to invest time to learn new technologies? will the product/service cause other members within the organization to lose their jobs? etc.).

It is essential to truly understand customers to develop a successful business and marketing strategy. As such, sophisticated investors require comprehensive profiles of a company’s target customers. By spending the time to research and analyze your target customers, you will develop both enhance your business strategy and funding success.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Business Plans- What Consultants Don’t Tell You!

Do you have a Business Plan? Congratulations, but you are in a small minority. And if you have a plan, is it integral to your business, and instrumental to its growth? If the answer to this question is yes, then you need to read no further. However, most business owners who actually go to the trouble to write a business plan have left it languishing on their bottom shelf, gathering dust! This is the dirty little secret of business consultants.

Most business consultants are only interested in selling their time or their ‘Business Plan in a Box’ but know that for a business plan to be useful, it has to be part of a Business Management System. But this is a much harder proposition for the consultant to sell, particularly to small business owners who are just looking for a quick fix. So most consultants just sell a quick fix solution- a business plan that they know will, within months, end up on the bottom shelf. Once owners have prepared their “fill in the blanks” plan, they expect it to transform their business overnight just by its mere existence. And because this does not happen, they never look at it again.

Business Plans do work, but you have to make them work. It is not a one-off exercise. If you buy a ‘Business Plan in a Box’, you need to understand that you are responsible for maintaining the plan. You also need to satisfy yourself that the product you buy is not just a fill in the blanks product. These plans always end up on the bottom shelf. They don’t show you how to do your strategic analysis (which is never a fill in the blanks exercise- no matter what someone tells you).

Business Planning is a real soul searching exercise for the business owner. You have to be brutally honest with yourself. Even if you prepare your plan yourself (without a coach), get someone else involved to keep you honest! Looking at examples of what others have done can help, but your business will have different strengths and weaknesses and will operate in a different marketplace. And lastly, make sure any off-the-shelf product you choose will show you how to implement your plan into your business.

When you use a consultant, insist that they show you how the plan should be implemented into your business process. And have the consultant give you at least one review of your performance against your plan six months after the plan has been delivered. While this will cost you extra, this will ensure that your plan does not end up on the bottom shelf- because you know you will be held to account!

Business Planning is not an easy process. It takes time and commitment. You don’t just do it once. This is not what business owners want to hear, and what most consultants won’t tell you, because it might cost them a sale. But the rewards from a well implemented business plan are worth many times your investment.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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Becoming Wise – Wild & Free: Writing A Successful Business Plan – Part 3 – The Feasibility

I am amazed at how many resources there are and how much information is available today on writing a business plan. There is software, documents, templates, outlines and a lot of experts that can help you. Most experts and resources will tell you exactly how to write a business plan and maybe even provide a template that only needs minor changes to fit your needs. All the emphasis is put on “writing” a solid business plan.

I agree that you need a good business plan but I don’t believe that you need to spend hours, days or even months writing your story so that people can read all about what you are going to do. In the first place, most of the people that are going to read your plan are bankers or investors that are not so much interested in your story as they are in whether you will succeed. Secondly, you may spend a lot of time writing this great and wonderful story only to find at the end that you cannot make it work.

You need to start by analyzing the feasibility of your prospective business by using good software or a professional that can help you do the research and develop a set of projections that will be sure you have covered everything. Most businesses fail because they have not accurately projected their cash flow needs and perhaps because they have not been realistic in their projection of sales and expenses. Remember that writing a good plan is about first doing it for yourself.

For your plan to be feasible you have to decide what goals you want to accomplish and how you will get there. For instance, you may now have a job that provides you with a steady income. How much must your business make to replace that income and how long can you survive if your income is reduced? Can the project make enough money to satisfy the needs of investors? Investors typically want higher than normal returns on a high-risk investment like a start-up business. Can you meet the loan payments that are required and do you have sufficient equity in the business to satisfy the lender requirements in order to get the loan in the first place? Lenders will look critically at your cash flow and the amount of cash and assets you have invested in the business.

Several years ago I had a newly expanded business that in the first year of expansion increased sales by 50% and produced a substantial profit in the same year. The problem was that I did not properly project the cash flow needs and ended up in a position where I could not pay the bills or payments. How could this be? I asked myself the same question when I had to shut the business down. That is when I first learned about the importance of projections and analyzing the feasibility before leaping in. An inch from success will not get you where you want to be.

Take your time to do your projections and research each and every aspect of your business. It is not just guess work. In fact, you can be very accurate with all your costs and expenses. If you talk to all of the appropriate professionals, suppliers and service providers you will probably be as accurate as possible in most areas of your projections. The area that requires the most research is sales but, there are good techniques to come up with accurate estimates.

If you have researched and prepared your projections correctly and your business is feasible you have done a whole lot more than just create a financial projection. You have discovered what it takes to make your business work, you have created a network of professionals to assist you in the success of your business, and now it is easy to write the rest of the story. So, when you set out to “write” your business plan, start with the feasibility because it will tell you a lot about your business before you even get started. If it looks good you will be able to sell it to the bankers and investors. But, if it doesn’t look good you haven’t wasted a lot of time writing a fiction novel.

Look for the next article on Writing A Successful Business Plan – Part 4 – “What are Projections” of the Becoming Wise – Wild & Free series.

[Sponsored] Bryan Seawell is the proud owner of this article and he owns a site called: “jamorama“. See how he can help you with his site: “jamorama” and allow him to share with you his best known secrets here at his exclusive site, “jamorama review“. Thank you for your trust and belief in Bryan. Hope it will benefit you and others. Have a wonderful day ahead. [Sponsored]

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An Exporter? Who, Me?

(NC)—If you’re a small- to medium-sized business with a potential market for your product abroad, you may profit from making a move into exporting.

Your first reaction may be “Me, an exporter?” but it isn’t as farfetched as you may think. Even if your company is relatively small, there may be a market for your product or service outside of Canada. In fact, 90 per cent of Canadian exporters have annual export sales of less than $1 million. What’s important is having the right product or service, a commitment to succeed, and a sound strategy.

The best export strategies are built on the foundation of an up-to-date and comprehensive business plan. If yours isn’t as current as it should be, you might consider refining it with the help of the resources offered by BusinessGateway.ca. Located at www.businessgateway.ca, this Web site provides lots of free tips, advice and tools, all related to starting, running and developing your business.

Take your business plan, for example. It should enable you to:

• identify the strengths and weaknesses of your company;

• establish your objectives and strategies, and analyse your company’s performance with respect to them;

• determine your cash needs so you can approach banks and investors with confidence; and

• communicate your intentions to employees and investors.

If your plan falls short in any of these areas, check out the free, Interactive Business Planner, located in the Tools section of the site. It covers everything your plan will need, including:

• identifying the types of information required in your plan;

• locating information on basics such as marketing and costing; and

• preparing financial projections for your business.

Once you’re satisfied with your business plan, you can return to the Tools section and use the Interactive Export Planner. It’s similar to the Business Planner, but also covers issues such as:

• adapting your products or services to a foreign market;

• getting an overview of the targeted export market;

• creating a market entry strategy and an export implementation plan; and

• preparing financial plans related to the targeted export market.

And don’t forget to use the Exporting link on the BusinessGateway.ca home page. It will point you to other essential sources of information that can help your company find business opportunities around the world. Once you take the leap, you may discover that export success is a lot closer than you ever imagined!

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